Content priorities
The buyer questions and decision-stage topics your website should answer first.
Implementation Plan
Turn your AI visibility audit into a 30–90 day plan.
An audit tells you where you stand. The implementation plan tells your team exactly what to do next, in what order, and who should own each action.
From findings to actions
A roadmap built for delivery, not another document to file away.
Audit findings are translated into specific content, technical and external actions. Each recommendation is connected to a visibility gap and ordered by its likely impact and required effort.
The plan can be used by your own team, shared with existing suppliers, or implemented with support from PR.WEB.
What the plan covers
Work across the signals AI systems can understand.
Priorities span your website, supporting evidence, outside sources and the technical foundations that connect them.
New service and comparison pages
Recommended pages that make your offer, use cases and alternatives easier to understand and reference.
FAQ recommendations
Commercial questions, objections and practical details that deserve clear, direct answers.
Case study opportunities
Proof points and customer stories that can strengthen trust and category relevance.
Company and expert information
Improvements to company, author and expert pages that clarify who is behind the business.
External listings and mentions
Directories, review platforms, partners and publications worth prioritising.
Technical website improvements
Structured, crawlable and consistent information that supports the content work.
Impact and effort
Prioritisation your team can defend.
Every action is ranked so high-impact, realistic improvements move first while larger dependencies are planned properly.
Days 1–30
Clarify priority service pages, fix obvious content gaps and strengthen company information.
Days 31–60
Create comparison content, FAQs, case studies and relevant external listings.
Days 61–90
Expand authority signals, complete technical improvements and prepare a repeat review.
Responsibilities across teams
Clear ownership from strategy to launch.
Marketing: priorities, positioning and approvals. Content: pages, comparisons, FAQs and proof. Development: templates, technical fixes and publishing support.
Discuss the planReady to move from findings to delivery?